L'Incroyable Blowdry is a heat lotion designed for any woman who blowdries her hair. Its innovative formula slows greasing, ensures 96 hours anti-frizz protection, with thermo-protection properties up to 230 ° C. Re-activatating with heat tools starting at 150° C, this product enables retouchable results, natural feel and repositionable abilities that last for days.