L'Incroyable Blowdry Crème is a heat styling crème designed for every woman with thick & unruly hair who blowdry. Its innovative formula provides 3x faster heat styling, easy to shape and reshape, long lasting shape memory, anti-frizz and thermo-protection properties up to 230 ° C. Re-activating with heat tools starting at 150° C, this product enables retouchable results, natural feel and repositionable abilities that last for days, without compromising touchability.